FTC finalizes order against TruHeight over height-growth supplement claims and fake reviews
Vanilla Chip LLC and two executives must pay $750,000 against a partially suspended $4 million judgment and are barred from unsupported health claims and paid or fabricated reviews.
The Federal Trade Commission approved a final order on July 15, 2026 against Vanilla Chip LLC, which sells supplements under the TruHeight brand, and executives Eden Stelmakh and Justin Rapoport, according to a press release from the agency. The order requires a payment of $750,000 against a $4 million judgment that is partially suspended based on the defendants’ inability to pay. The Commission voted 2-0 and also approved a response to those who submitted public comments.
The order prohibits false or unsubstantiated health claims and bars the use of fake or incentivized reviews. The FTC alleged that claims about the supplements’ ability to increase children’s and teenagers’ height lacked reliable scientific evidence, and that the company used reviews written by employees and business contacts, reviews given in exchange for free products or discounts, and five-star reviews posted through social media accounts run by bots posing as genuine customers.
The agency first brought the charges in the matter in April 2026.